The Starck Collection by L'Oréal was presented at the Turin Exhibition Hall. The testimonial of the new collection was the world's number one: Aldo Coppola. Great interest is created by pieces of Phippe Starck's new collection, a true "enfant terrible" of contemporary design. These pieces will be presented for the first time in the Exposition Palace in Turin, including a conference organised by L'Oréal Professionnel to discuss professional evolution of hairdressers and excellent furnishings for their salons. Proposed with the Easyline trademark is Cash & Carry for the furnishing sector: Maxi-mum quality, minimum price. The new PresenceParis collection by Borek Sipek is presented at the castle in Prague. It is the beginning of a lasting collaboration which broadens the designer's image and directs it towards an artistic and more sophisticated path. Gel is presented at Cosmo-prof, innovative and functional material, Worldwide exclusive by Royal Medica, Bayer pa-tent. Architects Matta and Vara-schin become united in research of "health product" by L'Oréal and "health image" by Maletti.
